Email marketing and automations
Capture leads with messages that convey
Create email marketing campaigns that tell stories to build trust with potential customers so that they buy from you for the first time and build customer loyalty.
Why do I want to have an email marketing strategy?
Having a good email marketing strategy will help you capture leads and potential customer data to increase your own customer base and optimise your sales processes and communication with your customers.
Depending on the type of business you have and your business needs, email marketing campaigns will have different objectives.
How can we help you with your email marketing campaigns?
At CoMsentido we adapt to your business, and we personalise 100% the email marketing proposal for your brand according to your sector, objectives, and budget.
Email marketing for ecommerce
From 135€+VAT/month
We create a communication strategy with your potential customers and to build loyalty with your current customers around email marketing. In this way, we encourage recurring purchases, and we manage to be present on the most important days for your sector (Black Friday, Valentine’s Day, Cyber Monday, Father’s Day…).
We can also help and advise you to create automations for your ecommerce: to thank or request a purchase review, to encourage recurring purchases, to target abandoned carts…
We take care of the editorial calendar, the writing and layout of the emails, sending them, keeping the database clean… and everything you need to make your email marketing campaign a success!
Lead acquisition and lead magnet creation
From 370€+VAT
Do you want to create a lead magnet in line with your brand to help you attract potential customers to your business? We advise you on the best lead magnet to attract your target audience, we review and layout your content, we create automations to capture leads and generate a first relationship of trust with your potential customers, and we train you so that you can have control over your business.
This type of service is ideal for businesses in the service sector. We will attract your ideal client by creating an attractive and useful infoproduct that allows you to demonstrate your expertise in the sector and build a relationship of trust with your potential clients.
Design, programming and sending of newsletters
From 55€+VAT/newsletter
Do you want to optimise your newsletters? Newsletters are one of the best communication tools and have the highest conversion rate, as long as they are done with sense and strategy.
At CoMsentido we work to help you create the best newsletters, the most effective email marketing campaigns, and we create newsletters to keep your customers, collaborators or employees up to date.
We help you to write persuasive texts using the latest copywriting techniques, we design banners in line with your branding, we design responsive newsletters for all devices, we take care of sending and resending to achieve the highest opening and conversion rate.
How do we work on each email marketing campaign?
Every email marketing campaign is different and will vary depending on whether it is a one-off or recurring service, but here are some of the basic steps.
1. Analysis of your business. We need to know your project, your sector, your current status and the needs of your business. We will also analyse your current database, if you have one, and the campaigns you have carried out so far.
2. Definition of objectives. Depending on each case, we will define what your objectives are as a client and how we can help you achieve them.
3. Creation of an email marketing strategy. We will create a personalised proposal adapted to your business, your target audience and your objectives. This will include how we will expand the database, the content of the mails, the tone of the writing… and everything necessary to achieve the objectives set.
4. Writing, design and layout of the materials. At this point, we will start working on the content, from the lead magnet to each mailing, depending on the case. We take care of everything you need and only what you need.
5. Review and launch. Once our work is done, we will review it together and… launch the campaign!
6. Analysis of results. Without measurement, there is no improvement. We will analyse each campaign on a regular basis and review what can be improved or optimised.
7. Delivery of reports. We will deliver a report for each one-off campaign and, in the case of recurrent work, monthly reports will be delivered.
What are the benefits of an email marketing strategy?
- Low investment and high conversion. Undoubtedly, one of the best things about this channel is that it has one of the highest conversion rates. In addition, the cost to implement an email marketing strategy in your business is very low compared to other marketing strategies.
- Direct to your audience. You get directly to the inbox of your potential customers, who have accepted that you write to them voluntarily. This way, you ensure that your emails will be well received and that they will only focus on reading your email (unlike when they see an ad of yours on their Instagram feed, above or below the competition).
- High personalisation and segmentation. One of the advantages of email marketing is being able to segment the users of each list and create personalised messages targeted specifically for them.
- Automations that will allow you to save time and effort. When it comes to taking care of your potential customers.
- Measurement and optimisation in real time, which will help us to optimise and improve each subsequent campaign to achieve better results. Without measurement there is no improvement, and in email marketing who does not measure is because he does not want to.
Can we help you create your own email marketing strategy?
Contact us to start working on email marketing for your business.
Write to us at marta@comsentido.es or book a free initial consultation with us.