{"id":11882,"date":"2026-11-10T12:20:55","date_gmt":"2026-11-10T11:20:55","guid":{"rendered":"https:\/\/comsentido.es\/?p=11882"},"modified":"2026-11-10T12:18:36","modified_gmt":"2026-11-10T11:18:36","slug":"marqueting-per-a-negocis-a-mallorca-com-atreure-clients-en-temporada-baixa","status":"publish","type":"post","link":"https:\/\/comsentido.es\/ca\/marqueting-per-a-negocis-a-mallorca-com-atreure-clients-en-temporada-baixa\/","title":{"rendered":"M\u00e0rqueting per a negocis a Mallorca: com atreure clients en temporada baixa"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">El <strong>m\u00e0rqueting per a negocis a Mallorca<\/strong> permet adaptar les estrat\u00e8gies de comunicaci\u00f3 als canvis de demanda que es produeixen al llarg de l&#8217;any. L&#8217;estacionalitat tur\u00edstica influeix en l&#8217;activitat de restaurants, comer\u00e7os i empreses de serveis, especialment durant els mesos de menor aflu\u00e8ncia de visitants.<\/p>\n<p>Durant la temporada baixa, les empreses poden utilitzar diferents eines de m\u00e0rqueting digital per mantenir la seva visibilitat, promocionar productes i serveis i connectar amb el p\u00fablic resident.<\/p>\n<p>A continuaci\u00f3, repassam cinc estrat\u00e8gies de m\u00e0rqueting digital per a negocis a Mallorca que es poden aplicar durant la temporada baixa, amb exemples de diferents sectors de l&#8217;illa.<\/p>\n<h2>Com afecta la temporada baixa els negocis de Mallorca?<\/h2>\n<p>La temporada baixa a Mallorca sol coincidir amb els mesos de menor aflu\u00e8ncia tur\u00edstica, especialment durant la tardor i l&#8217;hivern. No obstant aix\u00f2, el seu impacte varia segons el sector, la ubicaci\u00f3 i el tipus de client de cada establiment.<\/p>\n<p>Mentre alguns negocis redueixen la seva activitat o tanquen temporalment, d&#8217;altres mantenen els seus serveis i adapten la seva oferta a la demanda d&#8217;aquests mesos.<\/p>\n<p>Per aquest motiu, les accions de m\u00e0rqueting poden variar segons la temporada, el p\u00fablic objectiu i els objectius comercials de cada empresa.<\/p>\n<h2>5 estrat\u00e8gies de m\u00e0rqueting digital per a negocis a Mallorca durant la temporada baixa<\/h2>\n<h3>1. Campanyes de publicitat digital segmentades<\/h3>\n<p>Les plataformes de publicitat digital, com Google Ads i Meta Ads, permeten crear campanyes dirigides a usuaris de determinades ubicacions i amb diferents interessos o comportaments.<\/p>\n<p>Durant la temporada baixa, els negocis poden adaptar els seus anuncis per promocionar productes, serveis o activitats disponibles en aquests mesos.<\/p>\n<p>Per exemple, un restaurant pot anunciar men\u00fas de temporada o sopars per a grups, mentre que un comer\u00e7 pot promocionar les seves noves col\u00b7leccions.<\/p>\n<h3>2. Contingut a les xarxes socials adaptat a la temporada<\/h3>\n<p>Les xarxes socials permeten comunicar novetats, horaris, productes i serveis al llarg de l&#8217;any.<\/p>\n<p>En funci\u00f3 del tipus de negoci, els continguts poden incloure:<\/p>\n<ul data-spread=\"false\">\n<li>Presentaci\u00f3 de productes o serveis de temporada.<\/li>\n<li>Informaci\u00f3 sobre esdeveniments i activitats.<\/li>\n<li>Novetats i canvis d&#8217;horaris.<\/li>\n<li>Promocions i campanyes espec\u00edfiques.<\/li>\n<\/ul>\n<p>La planificaci\u00f3 de continguts es pot ajustar segons el calendari comercial i les caracter\u00edstiques del p\u00fablic al qual es dirigeix cada empresa.<\/p>\n<h3>3. Email m\u00e0rqueting per mantenir el contacte amb els clients<\/h3>\n<p>L&#8217;email m\u00e0rqueting \u00e9s un canal de comunicaci\u00f3 que permet enviar informaci\u00f3 comercial a una base de contactes que hagi autoritzat rebre-la.<\/p>\n<p>Durant la temporada baixa, les empreses poden utilitzar newsletters per comunicar novetats, ofertes o serveis espec\u00edfics.<\/p>\n<p>Per exemple, un centre d&#8217;est\u00e8tica pot informar sobre nous tractaments, mentre que una botiga pot presentar els seus productes de temporada.<\/p>\n<p>La segmentaci\u00f3 de contactes permet adaptar els missatges segons els interessos o l&#8217;historial de relaci\u00f3 amb cada client.<\/p>\n<h3>4. Promocions i accions comercials de temporada<\/h3>\n<p>Les promocions, els esdeveniments i les experi\u00e8ncies s\u00f3n algunes de les accions que es poden incorporar a la planificaci\u00f3 comercial dels negocis.<\/p>\n<p>Segons el sector, es poden plantejar diferents iniciatives:<\/p>\n<ul data-spread=\"false\">\n<li><strong>Restaurants:<\/strong> men\u00fas de temporada, tastos o jornades gastron\u00f2miques.<\/li>\n<li><strong>Comer\u00e7os:<\/strong> tallers, presentacions de productes o campanyes especials.<\/li>\n<li><strong>Empreses de serveis:<\/strong> bons, packs o promocions per a determinats per\u00edodes.<\/li>\n<\/ul>\n<p>Aquestes accions es poden difondre a trav\u00e9s de la p\u00e0gina web, les xarxes socials, la publicitat digital o el correu electr\u00f2nic.<\/p>\n<h3>5. Col\u00b7laboracions entre negocis locals<\/h3>\n<p>Les col\u00b7laboracions comercials permeten que dues o m\u00e9s empreses desenvolupin accions conjuntes de comunicaci\u00f3 o promoci\u00f3.<\/p>\n<p>A Mallorca, aquestes iniciatives es poden dur a terme entre negocis d&#8217;un mateix municipi, empreses de sectors complementaris o establiments que comparteixen un p\u00fablic objectiu.<\/p>\n<p>Per exemple, un restaurant i un celler poden organitzar una activitat gastron\u00f2mica conjunta, mentre que diversos comer\u00e7os poden participar en una campanya promocional compartida.<\/p>\n<h2>Com adaptar el m\u00e0rqueting al p\u00fablic local de Mallorca<\/h2>\n<p>Les estrat\u00e8gies de m\u00e0rqueting digital a Mallorca es poden dirigir a diferents p\u00fablics segons l&#8217;activitat de cada negoci: residents, visitants nacionals, turistes internacionals o clients de zones concretes de l&#8217;illa.<\/p>\n<p>Durant els mesos de menor aflu\u00e8ncia tur\u00edstica, les empreses que romanen obertes poden adaptar part de la seva comunicaci\u00f3 als residents.<\/p>\n<p>Aix\u00f2 pot implicar canvis en els missatges publicitaris, els idiomes utilitzats, les promocions o els canals de comunicaci\u00f3.<\/p>\n<p>L&#8217;elecci\u00f3 d&#8217;aquestes accions dependr\u00e0 del perfil de client, la ubicaci\u00f3 i els objectius comercials de cada negoci.<\/p>\n<h2>M\u00e0rqueting digital per a negocis a Mallorca durant tot l&#8217;any<\/h2>\n<p>La planificaci\u00f3 del m\u00e0rqueting digital permet organitzar les accions de comunicaci\u00f3 segons les caracter\u00edstiques de cada temporada.<\/p>\n<p>La publicitat digital, les xarxes socials, l&#8217;email m\u00e0rqueting i les campanyes comercials s\u00f3n algunes de les eines que es poden utilitzar per donar visibilitat a productes i serveis, mantenir el contacte amb els clients i promocionar activitats durant els diferents mesos de l&#8217;any.<\/p>\n<p>A <a href=\"https:\/\/comsentido.es\/\">CoMsentido<\/a>, ag\u00e8ncia de comunicaci\u00f3 i m\u00e0rqueting digital a Mallorca, desenvolupam estrat\u00e8gies de comunicaci\u00f3 adaptades a les necessitats i els objectius de cada empresa.<\/p>\n<p><a href=\"https:\/\/comsentido.es\/contacto\/\"><strong>Necessites planificar la comunicaci\u00f3 digital del teu negoci? Contacta amb CoMsentido i t&#8217;ajudam a desenvolupar una estrat\u00e8gia adaptada a la teva empresa.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El m\u00e0rqueting per a negocis a Mallorca permet adaptar les estrat\u00e8gies de comunicaci\u00f3 als canvis de demanda que es produeixen al llarg de l&#8217;any. L&#8217;estacionalitat tur\u00edstica influeix en l&#8217;activitat de restaurants, comer\u00e7os i empreses de serveis, especialment durant els mesos de menor aflu\u00e8ncia de visitants. Durant la temporada baixa, les empreses poden utilitzar diferents eines [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1339],"tags":[],"class_list":["post-11882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocis-turistics"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Descobreix 5 estrat\u00e8gies de m\u00e0rqueting per a negocis a Mallorca per atreure clients en temporada baixa amb publicitat, xarxes socials i accions locals.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Marta de coMsentido\"\/>\n\t<meta name=\"keywords\" content=\"negocis tur\u00edstics\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/comsentido.es\/ca\/marqueting-per-a-negocis-a-mallorca-com-atreure-clients-en-temporada-baixa\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"ca_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"coMsentido | Agencia de marketing, comunicaci\u00f3n y eventos\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"M\u00e0rqueting per a negocis a Mallorca: com atreure clients en temporada baixa | coMsentido\" \/>\n\t\t<meta property=\"og:description\" content=\"El m\u00e0rqueting per a negocis a Mallorca permet adaptar les estrat\u00e8gies de comunicaci\u00f3 als canvis de demanda que es produeixen al llarg de l&#039;any. L&#039;estacionalitat tur\u00edstica influeix en l&#039;activitat de restaurants, comer\u00e7os i empreses de serveis, especialment durant els mesos de menor aflu\u00e8ncia de visitants. 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