{"id":11524,"date":"2026-06-25T12:15:14","date_gmt":"2026-06-25T10:15:14","guid":{"rendered":"https:\/\/comsentido.es\/?p=11524"},"modified":"2026-08-12T11:42:41","modified_gmt":"2026-08-12T09:42:41","slug":"tipus-dobjectius-en-les-teves-publicacions-dinstagram-per-a-empreses","status":"publish","type":"post","link":"https:\/\/comsentido.es\/ca\/tipus-dobjectius-en-les-teves-publicacions-dinstagram-per-a-empreses\/","title":{"rendered":"Tipus d\u2019objectius en les teves publicacions d\u2019Instagram per a empreses"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div class=\"\" data-turn-id-container=\"dc920bd6-f5eb-4791-9889-6d9647490e2b\" data-is-intersecting=\"true\">Segur que has sentit mil vegades aix\u00f2 de \u201chas d\u2019establir un objectiu per a cada publicaci\u00f3\u201d a Instagram o en altres xarxes socials. <strong>Per\u00f2 saps quins tipus d\u2019objectius poden tenir les teves publicacions?<\/strong> T\u2019ho expliquem en aquest post.<\/div>\n<div data-turn-id-container=\"dc920bd6-f5eb-4791-9889-6d9647490e2b\" data-is-intersecting=\"true\">\n<p><!--more--><\/p>\n<p class=\"isSelectedEnd\">Aquests tipus d\u2019objectius poden correspondre\u2019s amb alguns dels objectius de Facebook Ads per crear campanyes de publicitat a les xarxes socials, per\u00f2 en aquest post no et parlarem d\u2019Ads, et <strong>parlarem de contingut de valor per aconseguir resultats amb les teves publicacions.<\/strong><\/p>\n<p class=\"isSelectedEnd\">Ens centrarem en tres objectius principals: Visibilitat, engagement o interacci\u00f3 i conversi\u00f3.<\/p>\n<h2>Visibilitat<\/h2>\n<p class=\"isSelectedEnd\">Aquest \u00e9s el teu objectiu si vols <strong>arribar a m\u00e9s gent, aconseguir m\u00e9s seguidors, que les teves publicacions millorin l\u2019abast&#8230;<\/strong> al cap i a la fi: ser m\u00e9s visible.<\/p>\n<p class=\"isSelectedEnd\">Algunes de les coses a les quals has de prestar atenci\u00f3 per aconseguir aquest objectiu s\u00f3n:<\/p>\n<ul>\n<li class=\"isSelectedEnd\">Crear una <strong>bona estrat\u00e8gia de hashtags:<\/strong> ser\u00e0 l\u2019\u00fanica manera d\u2019arribar a m\u00e9s gent que no siguin els teus seguidors.<\/li>\n<li class=\"isSelectedEnd\">Crear<strong> contingut de valor<\/strong> que sigui f\u00e0cil de compartir.<\/li>\n<li class=\"isSelectedEnd\">No \u201cparlar del teu llibre\u201d, <strong>parlar de com pots ajudar.<\/strong><\/li>\n<li class=\"isSelectedEnd\">Estar molt atent a les <strong>tend\u00e8ncies<\/strong>, per poder destacar sent el primer a donar una novetat.<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">Per\u00f2 l\u2019objectiu de visibilitat \u00e9s molt ampli, aix\u00ed que aqu\u00ed t\u2019expliquem tres objectius secundaris que poden englobar-se dins de la visibilitat.<\/p>\n<h4>Arribar a m\u00e9s potencials clients<\/h4>\n<p class=\"isSelectedEnd\">Si necessites aconseguir m\u00e9s clients a trav\u00e9s de les xarxes socials has <strong>d\u2019enfocar el teu<\/strong> <strong><a href=\"https:\/\/comsentido.es\/el-calendario-editorial-en-tu-estrategia-de-social-media\/\">calendari editorial<\/a> en el teu p\u00fablic objectiu: els teus clients.<\/strong> A vegades ens equivoquem i creem contingut que pot ser \u00fatil per a gent del teu sector, per\u00f2 perdem el focus en qui \u00e9s el nostre client i quines s\u00f3n les seves necessitats o en quin contingut est\u00e0 interessat.<\/p>\n<p class=\"isSelectedEnd\">A m\u00e9s no has d\u2019oblidar <strong>incloure en els hashtags el teu client objectiu i el seu sector.<\/strong> Per exemple, si busques gent que vol emprendre o que acaba de fer-ho i del sector de la moda, hauries d\u2019utilitzar hashtags com: #emprenedors #emprenedores #moda #emprendreenmoda #emprendreendigital.<\/p>\n<h4>Augmentar el nombre de seguidors<\/h4>\n<p class=\"isSelectedEnd\">Una bona manera d\u2019augmentar el nombre de seguidors \u00e9s fer <a href=\"https:\/\/comsentido.es\/como-realizar-un-sorteo-de-forma-gratuita-en-instagram-o-facebook\/\">sortejos i concurs,<\/a>\u00a0per\u00f2 no \u00e9s l\u2019\u00fanica opci\u00f3! Per augmentar el nombre de seguidors has d\u2019oferir molt molt contingut i de <strong>molta qualitat i de gran valor.<\/strong> Has de demostrar a aquesta persona que acaba de descobrir el teu perfil per qu\u00e8 s\u2019ha de quedar i seguir-te.<\/p>\n<h4>Millorar la visibilitat de la teva marca<\/h4>\n<p class=\"isSelectedEnd\">Per saber si tens una <strong>bona imatge de marca<\/strong> t\u2019has de preguntar: Si alg\u00fa veu una publicaci\u00f3 al feed, sabria identificar que \u00e9s meva? Si la resposta \u00e9s no, has de tenir en compte el seg\u00fcent:<\/p>\n<ul>\n<li class=\"isSelectedEnd\">Crear un <strong>feed atractiu<\/strong> per a la teva marca, amb els teus colors corporatius i elements identificatius.<\/li>\n<li class=\"isSelectedEnd\">Tenir una<strong> const\u00e0ncia<\/strong> de publicacions.<\/li>\n<li class=\"isSelectedEnd\">Utilitzar <strong>imatges i tipografies<\/strong> del mateix estil sempre.<\/li>\n<li class=\"isSelectedEnd\">Tenir <strong>identitat de marca<\/strong> en els textos.<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">Aquest \u00e9s el primer pas per millorar la visibilitat de la teva marca i despr\u00e9s&#8230; \u00e9s moment que et vegin! Aconsegueix posicionar les teves publicacions en determinats hashtags alineats amb la teva marca perqu\u00e8 et coneguin.<\/p>\n<h2>Engagement o interacci\u00f3<\/h2>\n<p class=\"isSelectedEnd\">\u00c9s el somni de tot compte d\u2019Instagram, aconseguir engagement: que <strong>interactu\u00efn amb tu, amb la teva publicaci\u00f3, te la comparteixin, et comentin&#8230;<\/strong> i a vegades sembla impossible, oi?<\/p>\n<p class=\"isSelectedEnd\">Dins d\u2019aquestes interaccions hi ha diferents tipus que desenvoluparem aqu\u00ed sota, per\u00f2 totes tenen una caracter\u00edstica en com\u00fa: <strong>donar per rebre<\/strong>. No pretenguis que les teves publicacions s\u2019omplin d\u2019interaccions si tu no fas el mateix&#8230; aix\u00ed que dedica 10 minuts al dia (de cam\u00ed a la feina, mentre esmorzis, per desconnectar de la pantalla de l\u2019ordinador&#8230;) i interactua amb altres comptes i publicacions.<\/p>\n<h4>Augmentar el nombre de likes a la publicaci\u00f3<\/h4>\n<p class=\"isSelectedEnd\">\u00c9s l\u2019objectiu m\u00e9s visible, per\u00f2 en el qual menys t\u2019has de centrar.<strong> De qu\u00e8 serveix tenir molts likes a les publicacions si s\u00f3n nom\u00e9s per \u201ccomprom\u00eds\u201d?<\/strong> De res. De fet, Instagram ha estat fent proves en diversos pa\u00efsos per eliminar-los ja que hi ha moltes compres de likes falsos.<\/p>\n<p class=\"isSelectedEnd\">Per\u00f2 est\u00e0 clar, a tots ens agrada tenir molts likes, i la millor manera d\u2019aconseguir-los \u00e9s donant likes a altres publicacions que t\u2019interessin. Pensa que \u00e9s la interacci\u00f3 \u201cm\u00e9s senzilla\u201d, aix\u00ed que no \u00e9s dif\u00edcil aconseguir-la.<\/p>\n<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-WEB:9fa2993d-023b-43bf-a872-368161a2e0b7-52\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:9fa2993d-023b-43bf-a872-368161a2e0b7-52\" data-turn-id-container=\"request-WEB:9fa2993d-023b-43bf-a872-368161a2e0b7-52\" data-testid=\"conversation-turn-106\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"d462add0-5221-4475-8291-374749847f91\" data-message-model-slug=\"gpt-5-3-mini\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"0\" data-end=\"159\" data-is-last-node=\"\" data-is-only-node=\"\">Aix\u00f2 s\u00ed, no t\u2019oblidis que sense contingut de qualitat no aconseguir\u00e0s likes, m\u00e9s que alguns espor\u00e0dics o per comprom\u00eds. I aquests likes no converteixen en res.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<h4>Aconseguir m\u00e9s guardats<\/h4>\n<p class=\"isSelectedEnd\">\u00c9s una de les m\u00e8triques m\u00e9s invisibles per\u00f2 que demostra el major comprom\u00eds dels teus seguidors (o de la compet\u00e8ncia invisible).<strong> Aconseguir guardats significa que has compartit informaci\u00f3 de gran valor i qualitat,<\/strong> i per aix\u00f2 la gent vol guardar-la per poder consultar-la i tenir-la a m\u00e0 m\u00e9s endavant.<\/p>\n<p class=\"isSelectedEnd\">Com aconseguir-ne m\u00e9s? Doncs encara que soni repetitiu&#8230; creant contingut de valor. Un tipus de post que es guarda m\u00e9s f\u00e0cilment s\u00f3n els carrusels explicant processos o aprofundint en un tema&#8230; i si el contingut \u201cno caduca\u201d, molt millor.<\/p>\n<h4>Obtenir m\u00e9s comentaris<\/h4>\n<p class=\"isSelectedEnd\">El primer pas per aconseguir m\u00e9s comentaris \u00e9s fer <strong>preguntes f\u00e0cils perqu\u00e8 et responguin.<\/strong> Coneixies aquesta app? Tu tamb\u00e9 demanes menjar a domicili? T\u2019agrada el sushi? Quines eines fas servir per programar? Aquestes serien diferents preguntes per a diferents tipus de comptes.<\/p>\n<p class=\"isSelectedEnd\">\u00c9s important que siguin <strong>preguntes concretes i f\u00e0cils de respondre<\/strong>, perqu\u00e8 no hagin de pensar massa ni dedicar-hi gaire temps.<\/p>\n<p class=\"isSelectedEnd\">A m\u00e9s, has de demostrar que realment t\u2019importen les respostes i aix\u00f2 s\u2019aconsegueix&#8230; responent tots els comentaris!<\/p>\n<h4>Aconseguir m\u00e9s comparticions<\/h4>\n<p class=\"isSelectedEnd\">A tots ens encanta veure les nostres publicacions a les hist\u00f2ries d\u2019altres comptes d\u2019Instagram, oi? Per\u00f2 per aconseguir-ho s\u2019ha de treballar. Una opci\u00f3 seria amb concursos i sortejos, com hem comentat abans a la part d\u2019aconseguir seguidors, per\u00f2 no podem viure d\u2019aix\u00f2.<\/p>\n<p class=\"isSelectedEnd\">La millor manera d\u2019aconseguir comparticions \u00e9s:<\/p>\n<ul>\n<li class=\"isSelectedEnd\"><strong>Compartint tu tamb\u00e9 continguts interessants d\u2019altres comptes.<\/strong><\/li>\n<li class=\"isSelectedEnd\"><strong>Demanant que ho comparteixin si els ha semblat interessant.<\/strong> (A vegades \u00e9s tan f\u00e0cil com demanar-ho i, aprofito per dir-te, comparteixes tu aquest post a les teves xarxes?)<\/li>\n<li class=\"isSelectedEnd\">Creant <strong>continguts de valor<\/strong> que puguin aportar als seguidors dels teus seguidors.<\/li>\n<li class=\"isSelectedEnd\">Creant posts amb<strong> novetats.<\/strong> Funcionen genial! Tothom vol estar al dia i que els altres coneguin les \u00faltimes novetats.<\/li>\n<\/ul>\n<h2>Conversi\u00f3<\/h2>\n<p class=\"isSelectedEnd\">I arribem al resultat final, aconseguir conversions amb les nostres publicacions a Instagram. El primer que has de saber \u00e9s que aquest \u00e9s l\u2019\u00faltim esgla\u00f3 i \u00e9s molt dif\u00edcil arribar-hi si no cuides i optimitzes abans la resta d\u2019objectius.<\/p>\n<p class=\"isSelectedEnd\">Per aconseguir convertir a les xarxes socials has de <strong>treballar la teva marca, crear relacions de confian\u00e7a, crear un \u201cnom\u201d i aix\u00f2 s\u2019aconsegueix amb visibilitat i engagement.<\/strong> Aix\u00ed que un cop has avan\u00e7at en aquests passos, \u00e9s el moment de comen\u00e7ar a convertir i aqu\u00ed et descobrim diferents conversions que pots obtenir a Instagram.<\/p>\n<h4>Aconseguir que facin clic a l\u2019enlla\u00e7 de la bio<\/h4>\n<p class=\"isSelectedEnd\">\u00c9s una de les m\u00e9s senzilles, que facin clic a l\u2019enlla\u00e7 de la bio per aprofundir en un tema (llegir el teu post), veure novetats de la teva botiga online, anar directe a una app (a trav\u00e9s del teu <a href=\"https:\/\/www.instagram.com\/p\/CAnXz1_F8yA\/\">enlla\u00e7 d\u2019afiliaci\u00f3<\/a>)&#8230;<\/p>\n<p class=\"isSelectedEnd\">Per aix\u00f2 has d\u2019<strong>indicar clarament qu\u00e8 descobriran a l\u2019enlla\u00e7 i quin benefici els aporta.<\/strong> Et dono algunes idees per optimitzar aquesta conversi\u00f3.<\/p>\n<ul>\n<li class=\"isSelectedEnd\">Crea una p\u00e0gina d\u2019enlla\u00e7os amb tots els enlla\u00e7os que vulguis compartir amb els teus seguidors (Linktree o similar).<\/li>\n<li class=\"isSelectedEnd\">Afegeix a la biografia qu\u00e8 trobaran en aquests enlla\u00e7os. Per ex. Recursos gratis (i unes fletxes)<\/li>\n<li class=\"isSelectedEnd\">Explica que beneficis els aportar\u00e0 anar a l\u2019enlla\u00e7.<\/li>\n<li class=\"isSelectedEnd\">Explica a les hist\u00f2ries o als posts que a l\u2019enlla\u00e7 trobaran m\u00e9s informaci\u00f3.<\/li>\n<\/ul>\n<h4>Aconseguir leads<\/h4>\n<p class=\"isSelectedEnd\">Aquesta part \u00e9s molt possible que la aconsegueixis a trav\u00e9s dels enlla\u00e7os, convidant a <strong>descarregar un recurs o guia gratu\u00efta<\/strong> a canvi que et deixin el seu correu electr\u00f2nic i el seu nom. Interessant? Comen\u00e7a a treballar el teu lead magnet.<\/p>\n<p class=\"isSelectedEnd\">Per\u00f2 no \u00e9s l\u2019\u00fanica opci\u00f3, pots deixar un sticker de grup per unir-se o saber m\u00e9s info d\u2019un projecte concret, pots demanar que t\u2019envi\u00efn missatges directes per tancar una reuni\u00f3&#8230; hi ha diferents formes de fer-ho, per\u00f2 totes tenen una cosa en com\u00fa: <strong>has de donar alguna cosa a canvi per aconseguir aquestes dades.<\/strong><\/p>\n<h4>Aconseguir vendes<\/h4>\n<p class=\"isSelectedEnd\">L\u2019OBJECTIU, aix\u00ed en maj\u00fascules. \u00c9s el que tothom vol quan planteja la seva estrat\u00e8gia a les xarxes socials, per\u00f2 <strong>no s\u2019aconsegueix ni d\u2019un dia per l\u2019altre<\/strong> ni de manera m\u00e0gica.<\/p>\n<p class=\"isSelectedEnd\"><strong>Vendre a les xarxes socials \u00e9s possible,<\/strong> a coMsentido hem conegut molts dels nostres clients gr\u00e0cies a Instagram, per\u00f2 per aix\u00f2 has d\u2019establir una <strong>relaci\u00f3 de confian\u00e7a amb els teus seguidors, demostrar com treballes, qu\u00e8 pots aportar&#8230;<\/strong> i a partir d\u2019aqu\u00ed aconseguir\u00e0s <strong>\u201cvendre\u201d sense dir que vens.<\/strong><\/p>\n<p class=\"isSelectedEnd\">\u00c9s molt millor aconseguir que la gent s\u2019interessi per tu i pels teus serveis pel contingut de valor que aportes, que no pas que et comprin un infoproducte o un servei que acabes d\u2019anunciar. La primera part t\u2019arribar\u00e0 sola i la segona et costar\u00e0 molt m\u00e9s guanyar aquesta credibilitat.<\/p>\n<p class=\"isSelectedEnd\">Aix\u00f2 no vol dir que no puguis comunicar els teus llan\u00e7aments a les xarxes socials, per\u00f2 s\u00ed que vol dir que no pots utilitzar les xarxes \u00fanicament per parlar de tu, del teu llibre i del que vens.<\/p>\n<h4>Aconseguir que contactin via missatge directe<\/h4>\n<p class=\"isSelectedEnd\">Per \u00faltim, un altre dels objectius de conversi\u00f3 a les xarxes socials \u00e9s que t\u2019escriguin per missatge directe, per\u00f2 tot i ser una acci\u00f3 concreta, <strong>est\u00e0 molt lligada a aconseguir leads o a generar clients\/vendes.<\/strong><\/p>\n<p>Tens clars ja els teus objectius a les xarxes socials? Saps com desenvolupar\u00e0s la teva estrat\u00e8gia per assolir-los? Pots sol\u00b7licitar una <a href=\"https:\/\/comsentido.es\/ca\/contacte\/\">assessoria personalitzada<\/a> amb nosaltres perqu\u00e8 t\u2019ajudem a veure-ho clar, o comprar el nostre <a href=\"https:\/\/shop.comsentido.es\/tienda\/formacion\/ebook-aprende-gestionar-redes-sociales-community-manager\/\">curs per aprendre a gestionar les xarxes socials<\/a>\u00a0de manera professional.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Segur que has sentit mil vegades aix\u00f2 de \u201chas d\u2019establir un objectiu per a cada publicaci\u00f3\u201d a Instagram o en altres xarxes socials. Per\u00f2 saps quins tipus d\u2019objectius poden tenir les teves publicacions? T\u2019ho expliquem en aquest post.<\/p>\n","protected":false},"author":1,"featured_media":11647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1287],"tags":[1355,1349,1354,1356,1359,1357,1358],"class_list":["post-11524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-2","tag-agencia-marketing","tag-comsentido","tag-instagram","tag-instagram-para-empresas","tag-marketing-digital","tag-rrss","tag-social-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Marta de coMsentido\"\/>\n\t<meta name=\"keywords\" content=\"agencia marketing,comsentido,instagram,instagram para empresas,marketing digital,rrss,social media,marketing\" \/>\n\t<link 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