{"id":11501,"date":"2026-06-24T11:21:01","date_gmt":"2026-06-24T09:21:01","guid":{"rendered":"https:\/\/comsentido.es\/?p=11501"},"modified":"2026-06-24T11:21:01","modified_gmt":"2026-06-24T09:21:01","slug":"google-business-profile-com-apareixer-als-primers-resultats-locals","status":"publish","type":"post","link":"https:\/\/comsentido.es\/ca\/google-business-profile-com-apareixer-als-primers-resultats-locals\/","title":{"rendered":"Google Business Profile: com apar\u00e8ixer als primers resultats locals"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div class=\"\" data-turn-id-container=\"ad6e1117-9ede-4eb3-afeb-45f3935de3ba\" data-is-intersecting=\"true\"><\/div>\n<div class=\"\" data-turn-id-container=\"request-WEB:ff03ec3d-3c7f-448c-8f83-eb94f1f9d984-123\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:ff03ec3d-3c7f-448c-8f83-eb94f1f9d984-123\" data-turn-id-container=\"request-WEB:ff03ec3d-3c7f-448c-8f83-eb94f1f9d984-123\" data-testid=\"conversation-turn-40\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"d3568124-ea08-49e5-833b-4284a0d41e74\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"187\" data-is-last-node=\"\" data-is-only-node=\"\"><span style=\"color: #000000;\">Si tens un negoci local i vols que els clients et trobin quan busquen els teus serveis a Google, necessites treballar b\u00e9 el teu <strong data-start=\"128\" data-end=\"155\">Google Business Profile<\/strong> (abans Google My Business).<\/span><\/p>\n<p><span style=\"color: #000000;\"><!--more--><\/span><\/p>\n<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-WEB:ff03ec3d-3c7f-448c-8f83-eb94f1f9d984-125\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:ff03ec3d-3c7f-448c-8f83-eb94f1f9d984-125\" data-turn-id-container=\"request-WEB:ff03ec3d-3c7f-448c-8f83-eb94f1f9d984-125\" data-testid=\"conversation-turn-44\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"60fc7c43-27aa-499f-a7ef-6285f47494e7\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"300\" data-is-last-node=\"\" data-is-only-node=\"\"><span style=\"color: #000000;\">Quan alg\u00fa cerca \u201crestaurant a prop\u201d, \u201cpsic\u00f2loga a Manacor\u201d o \u201cag\u00e8ncia de m\u00e0rqueting a Mallorca\u201d, Google mostra primer el mapa amb tres negocis destacats. Aquest espai privilegiat \u00e9s el que coneixem com el <strong data-start=\"205\" data-end=\"219\">Local Pack<\/strong>. I apar\u00e8ixer-hi pot marcar la difer\u00e8ncia entre rebre una trucada&#8230; o perdre-la.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\">\n<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-WEB:ff03ec3d-3c7f-448c-8f83-eb94f1f9d984-126\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:ff03ec3d-3c7f-448c-8f83-eb94f1f9d984-126\" data-turn-id-container=\"request-WEB:ff03ec3d-3c7f-448c-8f83-eb94f1f9d984-126\" data-testid=\"conversation-turn-46\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"ace739b2-7a84-4286-8adc-cfeab271ae63\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<blockquote>\n<p data-start=\"0\" data-end=\"179\" data-is-last-node=\"\" data-is-only-node=\"\"><span style=\"color: #000000;\"><strong>\ud83c\udf99\ufe0f<\/strong>Prefereixes el format d&#8217;<strong>\u00e0udio<\/strong>? Al nostre <strong>p\u00f2dcast<\/strong> t\u2019expliquem pas a pas com <strong>optimitzar el teu Google Business Profile<\/strong> i millorar el teu posicionament local \ud83d\udc49 <a style=\"color: #000000;\" href=\"https:\/\/open.spotify.com\/episode\/0Hw4uWQ4TAqDCMpjDMMqWB?si=9wlc1EOlSwa7-WYKfeALVg\"><strong data-start=\"1213\" data-end=\"1231\">Escolta&#8217;l aqu\u00ed.<\/strong><\/a><\/span><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><span style=\"color: #000000;\">En aquest article t\u2019expliquem<strong> qu\u00e8 \u00e9s Google Business Profile, com funciona i qu\u00e8 has de fer per apar\u00e8ixer als primers resultats locals.<\/strong><\/span><\/div>\n<div>\n<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-WEB:ff03ec3d-3c7f-448c-8f83-eb94f1f9d984-128\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:ff03ec3d-3c7f-448c-8f83-eb94f1f9d984-128\" data-turn-id-container=\"request-WEB:ff03ec3d-3c7f-448c-8f83-eb94f1f9d984-128\" data-testid=\"conversation-turn-50\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\">\n<h2 data-start=\"4418\" data-end=\"4481\"><span style=\"color: #000000;\">Qu\u00e8 \u00e9s Google Business Profile i per qu\u00e8 \u00e9s tan important?<\/span><\/h2>\n<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-WEB:ff03ec3d-3c7f-448c-8f83-eb94f1f9d984-129\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:ff03ec3d-3c7f-448c-8f83-eb94f1f9d984-129\" data-turn-id-container=\"request-WEB:ff03ec3d-3c7f-448c-8f83-eb94f1f9d984-129\" data-testid=\"conversation-turn-52\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"c45af4e6-15c9-4487-9d86-e4456b14c875\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"64\"><span style=\"color: #000000;\">Google Business Profile \u00e9s la fitxa d\u2019empresa que apareix a:<\/span><\/p>\n<ul data-start=\"66\" data-end=\"143\">\n<li data-start=\"66\" data-end=\"79\"><span style=\"color: #000000;\">Google Maps<\/span><\/li>\n<li data-start=\"80\" data-end=\"108\"><span style=\"color: #000000;\">Resultats locals de Google<\/span><\/li>\n<li data-start=\"109\" data-end=\"143\"><span style=\"color: #000000;\">Cerca directa del nom del negoci<\/span><\/li>\n<\/ul>\n<p data-start=\"145\" data-end=\"172\"><span style=\"color: #000000;\">Inclou <strong>informaci\u00f3 clau<\/strong> com:<\/span><\/p>\n<ul data-start=\"174\" data-end=\"265\">\n<li data-start=\"174\" data-end=\"190\"><span style=\"color: #000000;\">Nom del negoci<\/span><\/li>\n<li data-start=\"191\" data-end=\"199\"><span style=\"color: #000000;\">Adre\u00e7a<\/span><\/li>\n<li data-start=\"200\" data-end=\"209\"><span style=\"color: #000000;\">Tel\u00e8fon<\/span><\/li>\n<li data-start=\"210\" data-end=\"218\"><span style=\"color: #000000;\">Horari<\/span><\/li>\n<li data-start=\"219\" data-end=\"230\"><span style=\"color: #000000;\">Ressenyes<\/span><\/li>\n<li data-start=\"231\" data-end=\"244\"><span style=\"color: #000000;\">Fotografies<\/span><\/li>\n<li data-start=\"245\" data-end=\"259\"><span style=\"color: #000000;\">Publicacions<\/span><\/li>\n<li data-start=\"260\" data-end=\"265\"><span style=\"color: #000000;\">Web<\/span><\/li>\n<\/ul>\n<p data-start=\"267\" data-end=\"294\"><span style=\"color: #000000;\">\u00c9s el teu aparador digital.<\/span><\/p>\n<p data-start=\"296\" data-end=\"322\"><span style=\"color: #000000;\">Una fitxa optimitzada pot:<\/span><\/p>\n<p data-start=\"324\" data-end=\"493\"><span style=\"color: #000000;\">\u2714 Augmentar la teva visibilitat local<\/span><br data-start=\"361\" data-end=\"364\" \/><span style=\"color: #000000;\">\u2714 Generar m\u00e9s trucades i visites<\/span><br data-start=\"396\" data-end=\"399\" \/><span style=\"color: #000000;\">\u2714 Millorar la confian\u00e7a gr\u00e0cies a les ressenyes<\/span><br data-start=\"446\" data-end=\"449\" \/><span style=\"color: #000000;\">\u2714 Posicionar-te per davant de la compet\u00e8ncia<\/span><\/p>\n<p data-start=\"495\" data-end=\"615\" data-is-last-node=\"\" data-is-only-node=\"\"><span style=\"color: #000000;\">A CoMsentido ho veiem cada dia amb negocis locals de Mallorca: quan la fitxa est\u00e0 ben treballada, els resultats arriben.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\">\n<h2 data-start=\"5146\" data-end=\"5199\"><span style=\"color: #000000;\">Com funciona el posicionament local a Google?<\/span><\/h2>\n<p data-start=\"51\" data-end=\"122\"><span style=\"color: #000000;\">Google decideix quines empreses mostrar segons tres factors principals:<\/span><\/p>\n<h3 data-start=\"124\" data-end=\"143\"><span style=\"color: #000000;\">1\ufe0f\u20e3 Rellev\u00e0ncia<\/span><\/h3>\n<p data-start=\"145\" data-end=\"273\"><span style=\"color: #000000;\">La rellev\u00e0ncia fa refer\u00e8ncia a<strong> com de b\u00e9 la teva fitxa de Google Business Profile coincideix amb el que l\u2019usuari est\u00e0 cercant.<\/strong><\/span><\/p>\n<p data-start=\"275\" data-end=\"359\"><span style=\"color: #000000;\">\u00c9s a dir, Google analitza si el teu negoci respon exactament a la intenci\u00f3 de cerca.<\/span><\/p>\n<p data-start=\"361\" data-end=\"373\"><span style=\"color: #000000;\">Per exemple:<\/span><\/p>\n<p data-start=\"361\" data-end=\"373\"><span style=\"color: #000000;\">No \u00e9s el mateix cercar \u201ccl\u00ednica\u201d que \u201ccl\u00ednica de fisioter\u00e0pia esportiva a Mallorca\u201d.<\/span><br data-start=\"594\" data-end=\"597\" \/><span style=\"color: #000000;\">Com m\u00e9s espec\u00edfica sigui la cerca, m\u00e9s rellevant haur\u00e0 de ser la teva fitxa per apar\u00e8ixer als primers resultats.<\/span><\/p>\n<p data-start=\"575\" data-end=\"624\"><span style=\"color: #000000;\">Google determina la rellev\u00e0ncia tenint en compte:<\/span><\/p>\n<ul data-start=\"626\" data-end=\"858\">\n<li data-start=\"626\" data-end=\"672\"><span style=\"color: #000000;\">Categoria principal i categories secund\u00e0ries<\/span><\/li>\n<li data-start=\"673\" data-end=\"696\"><span style=\"color: #000000;\">Descripci\u00f3 del negoci<\/span><\/li>\n<li data-start=\"697\" data-end=\"730\"><span style=\"color: #000000;\">Serveis detallats dins la fitxa<\/span><\/li>\n<li data-start=\"731\" data-end=\"773\"><span style=\"color: #000000;\">Paraules clau incloses de manera natural<\/span><\/li>\n<li data-start=\"774\" data-end=\"793\"><span style=\"color: #000000;\">Productes afegits<\/span><\/li>\n<li data-start=\"794\" data-end=\"825\"><span style=\"color: #000000;\">Contingut publicat a la fitxa<\/span><\/li>\n<li data-start=\"826\" data-end=\"858\"><span style=\"color: #000000;\">Informaci\u00f3 coherent amb la web<\/span><\/li>\n<\/ul>\n<p data-start=\"860\" data-end=\"1053\"><span style=\"color: #000000;\">Si la teva fitxa est\u00e0 ben optimitzada i descriu clarament qu\u00e8 fas, on ho fas i per a qui ho fas, Google entendr\u00e0 millor la teva activitat i augmentaran les teves possibilitats de posicionar-te.<\/span><\/p>\n<p data-start=\"1055\" data-end=\"1247\"><span style=\"color: #000000;\">Aqu\u00ed \u00e9s on entra en joc una estrat\u00e8gia d\u2019<strong>optimitzaci\u00f3 sem\u00e0ntica<\/strong>: no es tracta nom\u00e9s d\u2019incloure paraules clau, sin\u00f3 d\u2019estructurar la informaci\u00f3 perqu\u00e8 Google comprengui la teva especialitzaci\u00f3.<\/span><\/p>\n<p data-start=\"1249\" data-end=\"1369\"><span style=\"color: #000000;\">En SEO local, la rellev\u00e0ncia \u00e9s la base. Sense ella, ni la dist\u00e0ncia ni la promin\u00e8ncia podran ajudar-te a posicionar-te.<\/span><\/p>\n<h3 data-start=\"1371\" data-end=\"1388\"><span style=\"color: #000000;\">2\ufe0f\u20e3 Dist\u00e0ncia<\/span><\/h3>\n<p data-start=\"1390\" data-end=\"1511\"><span style=\"color: #000000;\">La dist\u00e0ncia fa refer\u00e8ncia a la <strong>proximitat entre la ubicaci\u00f3 de l\u2019usuari que fa la cerca i la ubicaci\u00f3 f\u00edsica del negoci.<\/strong><\/span><\/p>\n<p data-start=\"1513\" data-end=\"1732\"><span style=\"color: #000000;\">Google prioritza mostrar resultats propers a la persona que est\u00e0 cercant. Si alg\u00fa cerca \u201cdentista\u201d, Google intentar\u00e0 mostrar-li opcions properes a la seva ubicaci\u00f3 actual, encara que no hagi indicat una ciutat concreta.<\/span><\/p>\n<p data-start=\"1734\" data-end=\"1815\"><span style=\"color: #000000;\">Tanmateix, la dist\u00e0ncia no funciona de manera a\u00efllada. Google tamb\u00e9 t\u00e9 en compte:<\/span><\/p>\n<ul data-start=\"1817\" data-end=\"2013\">\n<li data-start=\"1817\" data-end=\"1858\"><span style=\"color: #000000;\">L\u2019\u00e0rea de servei configurada a la fitxa<\/span><\/li>\n<li data-start=\"1859\" data-end=\"1916\"><span style=\"color: #000000;\">Les paraules clau geogr\u00e0fiques incloses a la descripci\u00f3<\/span><\/li>\n<li data-start=\"1917\" data-end=\"1968\"><span style=\"color: #000000;\">La coher\u00e8ncia entre l\u2019adre\u00e7a de la fitxa i la web<\/span><\/li>\n<li data-start=\"1969\" data-end=\"2013\"><span style=\"color: #000000;\">La rellev\u00e0ncia i la promin\u00e8ncia del negoci<\/span><\/li>\n<\/ul>\n<p data-start=\"2015\" data-end=\"2027\"><span style=\"color: #000000;\">Per exemple:<\/span><\/p>\n<p data-start=\"2029\" data-end=\"2197\"><span style=\"color: #000000;\">Si dos negocis es troben a la mateixa dist\u00e0ncia de l\u2019usuari, el que tingui una millor optimitzaci\u00f3 i una autoritat m\u00e9s gran tindr\u00e0 m\u00e9s probabilitats d\u2019apar\u00e8ixer primer.<\/span><\/p>\n<p data-start=\"2199\" data-end=\"2220\"><span style=\"color: #000000;\">I una cosa important:<\/span><br data-start=\"1173\" data-end=\"1176\" \/><span style=\"color: #000000;\">Si el teu negoci no t\u00e9 un local f\u00edsic i treballes per zones (fontaneria, m\u00e0rqueting, reformes, etc.), \u00e9s fonamental configurar correctament l\u2019<strong>\u00e0rea de servei<\/strong> a Google Business Profile perqu\u00e8 Google entengui on pots oferir els teus serveis.<\/span><\/p>\n<p data-start=\"2462\" data-end=\"2617\"><span style=\"color: #000000;\">La dist\u00e0ncia influeix, per\u00f2 no ho \u00e9s tot. Una bona estrat\u00e8gia de SEO local pot ajudar-te a competir fins i tot si no ets exactament al centre de la ciutat.<\/span><\/p>\n<h3 data-start=\"2619\" data-end=\"2638\"><span style=\"color: #000000;\">3\ufe0f\u20e3 Promin\u00e8ncia<\/span><\/h3>\n<p data-start=\"2640\" data-end=\"2838\"><span style=\"color: #000000;\">La promin\u00e8ncia fa refer\u00e8ncia a l\u2019<strong>autoritat i la rellev\u00e0ncia que t\u00e9 el teu negoci a Internet.<\/strong> \u00c9s a dir, fins a quin punt Google \u201cconfia\u201d en la teva empresa en comparaci\u00f3 amb altres del mateix sector.<\/span><\/p>\n<p data-start=\"2840\" data-end=\"2898\"><span style=\"color: #000000;\">Google avalua la promin\u00e8ncia tenint en compte factors com:<\/span><\/p>\n<ul data-start=\"2900\" data-end=\"3255\">\n<li data-start=\"2900\" data-end=\"2936\"><span style=\"color: #000000;\">Nombre i qualitat de les ressenyes<\/span><\/li>\n<li data-start=\"2937\" data-end=\"2956\"><span style=\"color: #000000;\">Valoraci\u00f3 mitjana<\/span><\/li>\n<li data-start=\"2957\" data-end=\"3006\"><span style=\"color: #000000;\">Freq\u00fc\u00e8ncia i naturalitat de les noves ressenyes<\/span><\/li>\n<li data-start=\"3007\" data-end=\"3033\"><span style=\"color: #000000;\">Respostes del propietari<\/span><\/li>\n<li data-start=\"3034\" data-end=\"3076\"><span style=\"color: #000000;\">Enlla\u00e7os cap al teu lloc web (backlinks)<\/span><\/li>\n<li data-start=\"3077\" data-end=\"3103\"><span style=\"color: #000000;\">Autoritat del teu domini<\/span><\/li>\n<li data-start=\"3104\" data-end=\"3136\"><span style=\"color: #000000;\">Pres\u00e8ncia en directoris locals<\/span><\/li>\n<li data-start=\"3137\" data-end=\"3192\"><span style=\"color: #000000;\">Coher\u00e8ncia de les dades (Nom, Adre\u00e7a i Tel\u00e8fon \u2014 NAP)<\/span><\/li>\n<li data-start=\"3193\" data-end=\"3255\"><span style=\"color: #000000;\">Activitat a la fitxa (publicacions, fotos i actualitzacions)<\/span><\/li>\n<\/ul>\n<p data-start=\"3257\" data-end=\"3433\"><span style=\"color: #000000;\">Com m\u00e9s activitat, coher\u00e8ncia i reputaci\u00f3 tingui el teu negoci en l\u00ednia, m\u00e9s gran ser\u00e0 la teva promin\u00e8ncia i m\u00e9s possibilitats tindr\u00e0s d\u2019apar\u00e8ixer als primers resultats locals.<\/span><\/p>\n<p data-start=\"3435\" data-end=\"3518\"><span style=\"color: #000000;\">Aqu\u00ed \u00e9s on una estrat\u00e8gia de <strong>SEO local ben treballada marca realment la difer\u00e8ncia.<\/strong><\/span><\/p>\n<h2 data-start=\"3520\" data-end=\"3568\"><span style=\"color: #000000;\">Com optimitzar el teu Google Business Profile<\/span><\/h2>\n<h3 data-start=\"5711\" data-end=\"5747\"><span style=\"color: #000000;\">\u2714 Completa tota la informaci\u00f3<\/span><\/h3>\n<p data-start=\"3601\" data-end=\"3636\"><span style=\"color: #000000;\">Google premia les fitxes completes.<\/span><\/p>\n<h3 data-start=\"5785\" data-end=\"5818\"><span style=\"color: #000000;\">\u2714 Tria b\u00e9 les categories<\/span><\/h3>\n<p data-start=\"3664\" data-end=\"3716\"><span style=\"color: #000000;\">La categoria principal \u00e9s clau per al posicionament.<\/span><\/p>\n<h3 data-start=\"5785\" data-end=\"5818\"><span style=\"color: #000000;\">\u2714 Publica contingut regularment\u00a0<\/span><\/h3>\n<p data-start=\"3751\" data-end=\"3795\"><span style=\"color: #000000;\">Novetats, ofertes, articles o esdeveniments.<\/span><\/p>\n<h3 data-start=\"5785\" data-end=\"5818\"><span style=\"color: #000000;\">\u2714 Gestiona les ressenyes<\/span><\/h3>\n<p data-start=\"3823\" data-end=\"3854\"><span style=\"color: #000000;\">Demana-les i respon-les sempre.<\/span><\/p>\n<h3 data-start=\"5785\" data-end=\"5818\"><span style=\"color: #000000;\">\u2714 Puja fotografies reals\u00a0<\/span><\/h3>\n<p data-start=\"3882\" data-end=\"3926\"><span style=\"color: #000000;\">Les fitxes amb fotos generen m\u00e9s interacci\u00f3.<\/span><\/p>\n<h2 data-start=\"3928\" data-end=\"3984\"><span style=\"color: #000000;\">Errors que impedeixen apar\u00e8ixer als primers resultats<\/span><\/h2>\n<p data-start=\"3986\" data-end=\"4130\"><span style=\"color: #000000;\">\ud83d\udeab No verificar la fitxa<\/span><br data-start=\"4010\" data-end=\"4013\" \/><span style=\"color: #000000;\">\ud83d\udeab No actualitzar els horaris<\/span><br data-start=\"4042\" data-end=\"4045\" \/><span style=\"color: #000000;\">\ud83d\udeab No respondre les ressenyes<\/span><br data-start=\"4074\" data-end=\"4077\" \/><span style=\"color: #000000;\">\ud83d\udeab Dades inconsistents a la web<\/span><br data-start=\"4108\" data-end=\"4111\" \/><span style=\"color: #000000;\">\ud83d\udeab Fitxa abandonada<\/span><\/p>\n<p data-start=\"4132\" data-end=\"4202\"><span style=\"color: #000000;\">Crear la fitxa no \u00e9s suficient. Sense estrat\u00e8gia, \u00e9s dif\u00edcil competir.<\/span><\/p>\n<h2 data-start=\"4204\" data-end=\"4268\"><span style=\"color: #000000;\">SEO Local + Google Business Profile: la combinaci\u00f3 guanyadora<\/span><\/h2>\n<p data-start=\"4270\" data-end=\"4371\"><span style=\"color: #000000;\">Per apar\u00e8ixer als primers resultats no n\u2019hi ha prou nom\u00e9s amb la fitxa. Tamb\u00e9 \u00e9s necessari treballar:<\/span><\/p>\n<ul data-start=\"4373\" data-end=\"4495\">\n<li data-start=\"4373\" data-end=\"4388\"><span style=\"color: #000000;\"><strong>SEO<\/strong> de la web<\/span><\/li>\n<li data-start=\"4389\" data-end=\"4411\"><span style=\"color: #000000;\"><strong>Contingut<\/strong> optimitzat<\/span><\/li>\n<li data-start=\"4412\" data-end=\"4429\"><span style=\"color: #000000;\"><strong>Enlla\u00e7os<\/strong> locals<\/span><\/li>\n<li data-start=\"4430\" data-end=\"4455\"><span style=\"color: #000000;\"><strong>Pres\u00e8ncia<\/strong> en directoris<\/span><\/li>\n<li data-start=\"4456\" data-end=\"4495\"><span style=\"color: #000000;\"><strong>Coher\u00e8ncia NAP<\/strong> (Nom, Adre\u00e7a, Tel\u00e8fon)<\/span><\/li>\n<\/ul>\n<p data-start=\"4497\" data-end=\"4576\"><span style=\"color: #000000;\">A CoMsentido treballem el posicionament local de manera integral i estrat\u00e8gica.<\/span><\/p>\n<h2 data-start=\"4578\" data-end=\"4625\"><span style=\"color: #000000;\">Vols apar\u00e8ixer als primers resultats locals?<\/span><\/h2>\n<p data-start=\"4627\" data-end=\"4659\"><span style=\"color: #000000;\">A CoMsentido ens encarreguem de:<\/span><\/p>\n<p data-start=\"4661\" data-end=\"4875\"><span style=\"color: #000000;\"><strong>\u2714 Creaci\u00f3<\/strong> i verificaci\u00f3 de fitxes<\/span><br data-start=\"4694\" data-end=\"4697\" \/><span style=\"color: #000000;\"><strong>\u2714 Optimitzaci\u00f3<\/strong> completa de Google Business Profile<\/span><br data-start=\"4747\" data-end=\"4750\" \/><span style=\"color: #000000;\"><strong>\u2714 Estrat\u00e8gia<\/strong> de ressenyes<\/span><br data-start=\"4775\" data-end=\"4778\" \/><span style=\"color: #000000;\"><strong>\u2714 Publicacions<\/strong> mensuals<\/span><br data-start=\"4801\" data-end=\"4804\" \/><span style=\"color: #000000;\"><strong>\u2714 Recuperaci\u00f3<\/strong> de fitxes suspeses<\/span><br data-start=\"4836\" data-end=\"4839\" \/><span style=\"color: #000000;\"><strong>\u2714 Estrat\u00e8gia<\/strong> de SEO local a Mallorca<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<div class=\"pointer-events-none -mt-px h-px translate-y-[calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))]\" aria-hidden=\"true\"><span style=\"color: #000000;\">\ud83d\udc49 <a href=\"https:\/\/comsentido.es\/ca\/contacte\/\"> Contacta&#8217;ns<\/a>\u00a0i treballem perqu\u00e8 el teu negoci aparegui just quan els teus clients t\u2019estan buscant.<\/span><\/div>\n<div aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Si tens un negoci local i vols que els clients et trobin quan busquen els teus serveis a Google, necessites treballar b\u00e9 el teu Google Business Profile (abans Google My Business).<\/p>\n","protected":false},"author":1,"featured_media":11502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1287],"tags":[],"class_list":["post-11501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/posts\/11501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/comments?post=11501"}],"version-history":[{"count":1,"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/posts\/11501\/revisions"}],"predecessor-version":[{"id":11505,"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/posts\/11501\/revisions\/11505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/media\/11502"}],"wp:attachment":[{"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/media?parent=11501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/categories?post=11501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/tags?post=11501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}