{"id":11244,"date":"2025-10-06T09:38:00","date_gmt":"2025-10-06T07:38:00","guid":{"rendered":"https:\/\/comsentido.es\/?p=11244"},"modified":"2025-09-09T09:41:55","modified_gmt":"2025-09-09T07:41:55","slug":"email-marketing-como-convertirlo-en-resultados-reales","status":"publish","type":"post","link":"https:\/\/comsentido.es\/ca\/email-marketing-como-convertirlo-en-resultados-reales\/","title":{"rendered":"Email Marketing c\u00f3mo convertirlo en resultados reales"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span class=\"TextRun SCXW165631584 BCX8\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW165631584 BCX8\">El email marketing sigue siendo una de las estrategias m\u00e1s rentables del marketing digital. A pesar de la llegada de nuevas plataformas y formatos, el correo electr\u00f3nico mantiene su fuerza como un canal directo, personal y con un <\/span><\/span><strong><span class=\"TextRun SCXW165631584 BCX8\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW165631584 BCX8\">ROI alt\u00edsimo<\/span><\/span><span class=\"TextRun SCXW165631584 BCX8\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW165631584 BCX8\">.<\/span><\/span><span class=\"EOP SCXW165631584 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/strong><\/p>\n<p><!--more--><\/p>\n<p><span data-contrast=\"auto\">El reto no es enviar correos, sino <\/span><b><span data-contrast=\"auto\">conseguir que tu audiencia los abra, los lea y act\u00fae<\/span><\/b><span data-contrast=\"auto\">. En este art\u00edculo te contamos c\u00f3mo dise\u00f1ar campa\u00f1as que destaquen en un entorno saturado de mensajes y se conviertan en un motor de ventas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">La Importancia del Email Marketing en el ecosistema digital<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Aunque nuevas plataformas y formatos han surgido en el mundo digital, el correo electr\u00f3nico contin\u00faa siendo un canal directo y personal para llegar a tu audiencia. Algunas de las ventajas clave incluyen:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Alcance Directo:<\/span><\/b><span data-contrast=\"none\"> El email llega a la bandeja de entrada del usuario, ofreciendo una comunicaci\u00f3n personalizada y directa.<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Medici\u00f3n Precisa:<\/span><\/b><span data-contrast=\"none\"> Herramientas anal\u00edticas permiten evaluar el rendimiento de cada campa\u00f1a en tiempo real.<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Retorno de Inversi\u00f3n Elevado:<\/span><\/b><span data-contrast=\"none\"> Con una estrategia bien ejecutada, el email marketing puede generar altos \u00edndices de conversi\u00f3n con una inversi\u00f3n moderada.<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Eso s\u00ed, para destacar es clave adaptar la estrategia a tu audiencia y evitar correos gen\u00e9ricos que terminan en spam o, peor a\u00fan, en el olvido.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Segmentaci\u00f3n y personalizaci\u00f3n: la clave para conectar<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">La personalizaci\u00f3n es mucho m\u00e1s que incluir el nombre del destinatario en el saludo. Se trata de ofrecer contenido relevante que hable directamente a los intereses y necesidades de cada segmento de tu audiencia. Para ello, es fundamental:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Definir Segmentos Claros:<\/span><\/b><span data-contrast=\"none\"> Divide tu base de datos en grupos seg\u00fan criterios como la edad, ubicaci\u00f3n, historial de compra o intereses espec\u00edficos.<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Crear Contenido a Medida:<\/span><\/b><span data-contrast=\"none\"> Dise\u00f1a mensajes y ofertas que respondan a las particularidades de cada segmento. Por ejemplo, una oferta para nuevos suscriptores puede diferir de una promoci\u00f3n para clientes habituales.<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Automatizaci\u00f3n y Flujos de Trabajo:<\/span><\/b><span data-contrast=\"none\"> Utiliza herramientas de automatizaci\u00f3n para enviar correos en momentos estrat\u00e9gicos, como mensajes de bienvenida, recordatorios de carrito abandonado o seguimientos post-compra.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Un correo que habla directamente a la necesidad del cliente tiene m\u00e1s posibilidades de abrirse, leerse y generar clics.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Dise\u00f1o y contenido atractivo<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">El aspecto visual y la calidad del contenido de tus correos son fundamentales para captar la atenci\u00f3n y generar interacci\u00f3n. Algunos aspectos a considerar son:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Dise\u00f1o responsivo:<\/span><\/b><span data-contrast=\"none\"> Aseg\u00farate de que tus correos se visualicen correctamente en cualquier dispositivo, ya que una gran parte de los usuarios acceden desde m\u00f3viles.<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Estructura clara y escaneable:<\/span><\/b><span data-contrast=\"none\"> Organiza el contenido utilizando titulares, subt\u00edtulos y llamadas a la acci\u00f3n destacadas. Recuerda que se lee en \u201cformato F\u201d, por lo que lo m\u00e1s importante debe aparecer al inicio.<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Contenido de Valor:<\/span><\/b><span data-contrast=\"none\"> Ofrece informaci\u00f3n \u00fatil, consejos pr\u00e1cticos o promociones exclusivas que resuelvan las necesidades o dudas de tu audiencia. No se trata solo de vender, sino de educar y generar confianza.<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Im\u00e1genes y Elementos Visuales:<\/span><\/b><span data-contrast=\"none\"> Utiliza im\u00e1genes de alta calidad y elementos gr\u00e1ficos que complementen tu mensaje, sin sobrecargar el dise\u00f1o.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Recuerda: en email marketing menos es m\u00e1s. Un correo claro y directo funciona mejor que uno saturado de informaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Automatizaci\u00f3n: optimiza tus campa\u00f1as<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">La automatizaci\u00f3n del email marketing permite enviar el mensaje correcto en el momento oportuno, reduciendo esfuerzos manuales y mejorando la eficiencia. Algunas estrategias para aprovechar al m\u00e1ximo la automatizaci\u00f3n incluyen:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Secuencias de Bienvenida:<\/span><\/b><span data-contrast=\"none\"> Configura un flujo de correos para dar la bienvenida a nuevos suscriptores, present\u00e1ndoles la marca, los servicios y ofreciendo un incentivo inicial.<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Carritos Abandonados:<\/span><\/b><span data-contrast=\"none\"> Env\u00eda recordatorios a los usuarios que han dejado productos sin comprar, incentiv\u00e1ndolos a completar la transacci\u00f3n.<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Campa\u00f1as de Reactivaci\u00f3n:<\/span><\/b><span data-contrast=\"none\"> Identifica a los suscriptores inactivos y reengancha su inter\u00e9s con ofertas exclusivas o contenido personalizado.<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Series Educativas:<\/span><\/b><span data-contrast=\"none\"> Crea secuencias de correos que ofrezcan valor a\u00f1adido, como tutoriales, estudios de caso o consejos pr\u00e1cticos relacionados con tus productos o servicios.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">La automatizaci\u00f3n no solo mejora la eficiencia, sino que tambi\u00e9n contribuye a mantener una comunicaci\u00f3n constante y coherente con tu audiencia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Anal\u00edtica y optimizaci\u00f3n continua<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">El \u00e9xito del email marketing depende en gran medida de la capacidad para medir y ajustar cada campa\u00f1a. Las principales m\u00e9tricas a tener en cuenta son:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Tasa de apertura:<\/span><\/b><span data-contrast=\"none\"> Indica cu\u00e1ntos destinatarios han abierto el correo. Un buen asunto y una l\u00ednea de previsualizaci\u00f3n atractiva pueden marcar la diferencia.<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Tasa de Clics (CTR):<\/span><\/b><span data-contrast=\"none\"> Mide el porcentaje de usuarios que han interactuado con los enlaces incluidos en el correo.<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Conversiones:<\/span><\/b><span data-contrast=\"none\"> Eval\u00faa cu\u00e1ntos usuarios han realizado la acci\u00f3n deseada, ya sea una compra, la descarga de un recurso o el registro en un evento.<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Tasa de rebote y cancelaci\u00f3n:<\/span><\/b><span data-contrast=\"none\"> Monitorea la calidad de tu lista y ajusta la segmentaci\u00f3n para evitar que tus correos terminen en la carpeta de spam o tus leads cancelen la suscripci\u00f3n.<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Con estos datos, es posible realizar pruebas A\/B, ajustar el contenido y mejorar la estrategia de forma reiterada. La optimizaci\u00f3n continua es la clave para mantener y mejorar el rendimiento de tus campa\u00f1as.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Conclusi\u00f3n: transforma tus correos en herramientas de conversi\u00f3n<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">El email marketing no es enviar por enviar. Con una buena segmentaci\u00f3n, un dise\u00f1o atractivo, contenido de valor y la automatizaci\u00f3n adecuada, tus correos pueden convertirse en un <\/span><b><span data-contrast=\"auto\">canal de ventas y fidelizaci\u00f3n imparable<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En <\/span><b><span data-contrast=\"auto\">CoMsentido<\/span><\/b><span data-contrast=\"auto\"> te ayudamos a crear campa\u00f1as de email marketing que realmente conecten con tu audiencia y generen resultados.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0\ud83d\udc49 <\/span><a href=\"https:\/\/comsentido.es\/contacto\/\"><b><span data-contrast=\"auto\">Reserva una primera asesor\u00eda gratuita con nuestro equipo<\/span><\/b><\/a><span data-contrast=\"auto\"> y empieza a transformar tus correos en conversiones.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El email marketing sigue siendo una de las estrategias m\u00e1s rentables del marketing digital. A pesar de la llegada de nuevas plataformas y formatos, el correo electr\u00f3nico mantiene su fuerza como un canal directo, personal y con un ROI alt\u00edsimo.\u00a0<\/p>\n","protected":false},"author":8,"featured_media":11246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1315,6],"tags":[267,278,121,10,259],"class_list":["post-11244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-marketing","tag-email-marketing","tag-herramientas-marketing-digital","tag-marketing","tag-marketing-digital","tag-newsletter"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/posts\/11244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/comments?post=11244"}],"version-history":[{"count":0,"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/posts\/11244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/media\/11246"}],"wp:attachment":[{"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/media?parent=11244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/categories?post=11244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comsentido.es\/ca\/wp-json\/wp\/v2\/tags?post=11244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}